Fiz for coaches

Write it.
/ Sell it.

Fiz is the platform underneath your coaching business. You write the programming. Fiz delivers it into an app your athletes already train in, keeps them together with communities and leaderboards, shows you who is actually doing the work, and takes the payment straight into your own Stripe account.

One flat price, whatever the size of your roster. You stay the merchant of record, so they remain your athletes and your customers rather than the platform's.

Price
£49/mo
Free trial
14 days free
Platform fee
3.5%
Who it's for

Built for
/ the person
writing it.

Most coaching platforms are gym-management software with a programming tab bolted on: billing for a facility, check-in kiosks, class schedules, staff rotas. If you don't own a building, you're paying for all of it and using none of it.

Fiz starts from the other end. The unit is the program, not the premises. It's aimed at remote and hybrid coaches, independent programmers, competition-prep specialists, and affiliate owners who sell programming beyond their own members.

Your athletes train in the same free Fiz app everyone else uses, against the same library of workouts and leaderboards. You aren't asking them to install a white-label app they'll open twice.

01 / Write

Build it in the studio.

A full creation studio for sections, movements, loads and scoring. Or describe the week in plain English and let the generator draft it, then edit every line by hand.

02 / Distribute

Release it week by week.

Live-tracked programs drip on your schedule rather than dumping twelve weeks at once. Everyone trains the same block in the same week, so the leaderboard means something.

03 / Get paid

Straight into your Stripe.

Payment provisions access the moment it clears, cancellation revokes it. No manual invites, no spreadsheet of who has paid, no chasing.

The actual product

This is the
/ dashboard.

Not a concept, not a render. These are screens from the Fiz for Coaches dashboard you get on the first day of the trial.

A live-tracked program in the Fiz coaching dashboard, priced at £24 per month with 210 members, released to week 3 of 6, and a prompt that week 4 still needs writing.
A live program. Priced, listed publicly, and dripping week by week, with programming, members, selling and insights each on their own tab. It tells you when next week is still empty, because on a live track that is the one thing that cannot slip.
The payments screen in the Fiz coaching dashboard, showing 20 paying members, 23 all-time sales, Stripe connected with payouts enabled in GBP, and the support contact shown to buyers.
Payments. Stripe connected, payouts enabled, and every sale accounted for. You are the seller on each one, which is why your support address sits on the buyer's receipt rather than ours.
The analytics screen in the Fiz coaching dashboard, charting enrollments against completions over twelve weeks, a 68% adherence ring, follower growth, and completion rates per program.
Analytics. Enrollments against completions, adherence, and follower growth over twelve weeks. Selling a program is easy to measure. Whether people are still training in week nine is the number that decides if they renew.
Payments

Sell it once.
/ Or sell it
every month.

Put a price on a program and take a one-off payment, or run it as a monthly membership that renews on its own. The money goes directly into your own Stripe account. You are the merchant of record on every sale, so the customer relationship, the refund policy and the payout schedule are yours. Fiz never holds your money.

That last part is the one worth checking against anyone else you're considering. On a lot of platforms the company is the merchant, your athletes are technically their customers, and payouts arrive on their timetable.

One-off

Lifetime access.

A single price for a finished block. They buy it, they keep it. Good for a twelve-week base phase or a peaking cycle you've already written.

Membership

Renews on its own.

A monthly price for ongoing programming. Renewal keeps access alive, cancellation ends it, and neither one needs you to do anything.

Free

Costs you nothing.

Publish a public program at no charge and let it run, however many people enrol. Free distribution is how people find you in the first place.

What's included

One price.
/ No tiers.

There is no starter plan holding features back, and no per-athlete charge that punishes you for growing. Everything below is in the £49.

01 / Creation

The full program builder.

Sections, movements, loads, scoring and rest, across weeks and blocks. The same engine that renders every workout in the app, so what you write is what your athletes see.

02 / AI generation

Draft a week in a sentence.

Describe the block you want and get a structured draft back, mapped to real movements. It's a starting point you edit, not a black box you ship.

03 / Distribution

Live-tracked programs.

Release week by week on your schedule. Athletes join at the current week and train the same block at the same time, so nobody is left training alone months behind.

04 / Payments

One-off and recurring.

Your own Stripe account, you as merchant of record, and access that provisions and revokes itself on payment status.

05 / Roster

Enrollments, uncapped.

Private programs are uncapped across your whole roster. Public programs are free and uncapped forever. Athletes who find you through the Fiz feed never count against anything.

06 / Analytics

Adherence, not vanity.

Enrollments against completions, adherence over a twelve-week window, follower growth and sales. The numbers that tell you whether the programming is landing.

07 / Community

Communities and leaderboards.

A space that belongs to you, with a member-only feed, scoped leaderboards and throwdowns. Retention on a remote roster is social, not administrative.

08 / Brand

A profile that looks like you.

Your own hero image and colours on your profile and program pages, plus share posters your athletes actually want to post.

What it's worth

Run the
/ numbers.

A worked example, not a projection. Forty paying athletes on a £29 monthly membership, which is a small roster by the standards of anyone doing this full time.

You charge (40 × £29) £1,160
Fiz takes 3.5% −£116
Fiz for Coaches subscription −£49
You keep £995

Per month, before Stripe's standard processing fees. Stripe bills those to your account directly, at their published rate. Fiz doesn't mark them up or take a share of them.

Pricing

Founder
/ pricing.

One rate, everything included, and it stays yours for as long as you keep the subscription. Billed in GBP through Stripe. Cancel from your billing page at any time and you keep access until the end of the period you've already paid for.

14 days free

No card charged during the trial. Cancel inside it and you pay nothing.

Cancel any time

From your billing page, in one click. You keep access to the end of the period you've paid for.

Your Stripe account

Money never passes through Fiz. You're the merchant of record on every sale you make.

No per-athlete fee

The price is the same at 5 athletes and at 500. Growing your roster never raises the bill.

Monthly
£49
per month

Billed monthly. Everything included, no per-athlete charge, cancel any time.

Annual / 2 months free
£490
per year

The same thing, paid up front, with two months on the house.

Start 14 days free 14 days free, then £49 a month. No card charged during the trial.

On top of the subscription, Fiz takes 3.5% of each sale you make through the platform, plus Stripe's standard processing fees. Free programs cost nothing to distribute, however many people enrol in them.

Training for yourself rather than selling to others? This isn't the tier you want. Fiz Pro is the individual plan, and the Fiz app is free on iOS and Android either way.

Questions

The
/ answers.

How much does Fiz for Coaches cost?
£49 a month, or £490 a year, so two months are free. That's founder pricing and it stays at that rate for as long as you keep your subscription. Every feature is included; there are no tiers and no per-athlete charge.
Is there a free trial?
Yes. 14 days free, and you can cancel any time during the trial without being charged.
Who holds the money when someone buys my program?
You do. Payments go directly into your own Stripe account and you are the merchant of record on every sale, so the customer relationship, the refund policy and the payout schedule are yours. Fiz never holds your money.
What cut does Fiz take on sales?
Fiz takes 3.5% of each sale, on top of Stripe's standard payment processing fees. Free programs cost nothing to distribute, however many people enrol in them.
Is there a limit on how many athletes I can have?
No. Private programs are uncapped for your whole roster, and public programs are free and uncapped forever. Athletes who find you through the Fiz feed never count against anything.
Do my athletes need to pay for Fiz?
No. The Fiz app is free to download and use on iOS and Android. Your athletes only pay you, for whatever you choose to charge for.
What is a live-tracked program?
A live-tracked program is released week by week on your schedule rather than all at once. Athletes join at the current week and train the same block at the same time, so leaderboards stay competitive and nobody is left training alone months behind.
Can I cancel at any time?
Yes. You can cancel from your billing page at any time and you keep access until the end of the period you've already paid for.
Open now

Ready to get
/ paid?

Sign in with the same account you use in the Fiz app. Your dashboard is waiting.

Start 14 days free
£49 / month / £490 / year / 14 days free